The Blueprints for Building FRANCHISE CultureS Worth Tattooing
Two books. One mission: Help you build a workplace where people don't just show up—they believe.
Inspire a High-Performing Work Culture at the Center of People, Purpose, Profits, and Play
The book that started it all.
The 4 Ps framework - People, Purpose, Profits, and Play - and the philosophy behind building a culture people never want to leave.
Good franchises have customers. Great franchises have fans. This book is about making that leap - from running a business to building a movement.
From Fans to Fanatics: Build a FRANCHISE Culture People Never Want to Leave
You have a proven product. Tight operations. But competitors are copying you, franchisees are complying instead of championing, and growth is diluting what made you special.
Fanchise Your Franchise shows you how to transform your franchise into a "Fanchise"—where employees, franchisees, members, suppliers, and investors all feel a powerful emotional connection to your brand. Culture is the only competitive advantage no one can copy.
Learn the three strategic pillars for increasing franchisee revenue while reducing complexity, the "Empty Chair" technique for franchisee-first decisions, and why franchising is uniquely positioned to create fandom at scale.
Why Your Best People Leave (And How to Make Them Stay)
70% of Americans are disengaged at work. Love Work reveals how Chuck and Dave built a culture so powerful that employees, franchisees, and members voluntarily tattooed the Anytime Fitness logo on their bodies.
The 4 Ps framework (People, Purpose, Profits, Play) that earned Anytime Fitness "Best Place to Work" four years running and created the world's largest fitness franchise—built by two blue-collar guys with high school educations.