Fanchise YoUR
FRANCHISE
Build a FRANCHISE Culture Where
Your People Never Want to Leave!
Chuck Runyon and Dave Mortensen teach franchise owners how to build high-performance teams using People, Purpose, Profits, Play—the framework that turned 4,000+ employees into brand evangelists.
Chuck Runyon
Cofounder, Anytime Fitness
Dave Mortensen
Cofounder, Anytime Fitness
Chuck & Dave grew a single gym into a billion-dollar global health brand network by balancing
People, Purpose, Profits, Play!
They figured out something most franchise owners get wrong.
Culture isn't a perk. It's not HR's job. It's not about pizza parties.
CULTURE IS THE WHOLE GAME
They’re right?
SO, HOW DO THEY KNOW
Over 4,000 people have permanently inked the Anytime Fitness logo on their bodies.
Not because they asked them to. Because they wanted to.
That's not marketing. That's not engagement. That's not even loyalty.
That's a culture worth building.
And the question is . . .
Would your employees do the same?
MEET CHUCK RUNYON & DAVE MORTENSEN
They built Anytime Fitness from scratch, starting in a small town in Minnesota in 2002, and kept going. Purpose Brands now includes Orangetheory Fitness, Anytime Fitness, Waxing the City, The Bar Method, Basecamp Fitness, and Stronger U Nutrition - 7,000+ locations in 50+ countries.
They didn't win because they had better treadmills.
While their competitors raced to be the biggest, the fanciest, or the cheapest - they raced to be the most human.
And it turns out, that's an unfair advantage no franchisee can replicate by just following your playbook.
Chuck & Dave built a global franchise empire recognized by the industry, loved by its people, and proven by the 4,000+ employees who tattooed the logo on their bodies.
And Here's the Proof It Works.
Ranked the #1 global franchise twice by Entrepreneur magazines
Global leader operating in over 50 countries and the only brand to operate on all 7 continents
7,000+ locations generating culture that drives business results
Voted best company to work for in Minnesota
"HIGHSET-RATED PRESENTERS EVER"
A down-to-earth, practical approach, gained from years of experience building an empire, creating raving franchisees, team members, and customers, had numerous actionable takeaways.
Two Speakers. One Powerful Message.
When Chuck and Dave take the stage, they don't just talk about building culture. They show you exactly how they did it - from one gym in Minnesota to a billion dollar global brand with 4,000+ people who tattooed the logo on their bodies.
No theory. No fluff.
Just two franchise founders from the trenches sharing everything they learned.
Trusted Clients Include
Chuck & Dave’s Formula for Success:
People, Purpose, Profits, Play
There are four principles that drive everything they do. Get one out of balance, and you'll know.
PEOPLE
We invest in our people — not just to make them better employees, but to make them better humans. One of our team members was terrified of heights and public speaking. We took her skydiving. When she landed, she said: "If I can jump out of a plane, I can speak in front of people." That's what investing in people looks like.
PURPOSE
We are first and foremost not in the fitness business. We are in the life-changing business. And here's what the data says: 64% of millennials would rather earn $40,000 at a job they love than $100,000 at a job they find unfulfilling. Meaning is the new money.
PROFITS
Profits aren't just money. It's flexibility. It's experiences. We make a promise to every employee and franchise owner: You'll never have to miss life's most important moments. And give people experiences — they'll forget how you spent the money. They'll never forget the experience.
PLAY
Every single day no matter how tough it is, there's laughter. There's fun. We take our business seriously, but we don't take ourselves too seriously. Laughter fosters collaboration, creativity, and cohesiveness.
Where is Your Culture Right Now?
Employees who clock in but check out
Turnover that bleeds your budget and institutional knowledge
Customers who leave for a 5% discount from your competitor
Franchisees who comply but don't champion
A leadership team that's exhausted from pushing the boulder uphill
Growth that feels like it's diluting everything that made you special
Your Current Reality:
Employees who recruit their friends because they can't imagine working anywhere else
A brand people defend, promote, and yes — tattoo on their bodies
Customers who stay because of how you make them feel, not what you charge
Franchisees and partners who are evangelists, not just operators
Leaders who are energized because the culture pulls people forward
Scale that amplifies your values instead of eroding them
The Franchise Culture You Can Build:
They Wrote the Book on Culture. well, Actually Two.
The book that started it all.
The 4 Ps framework - People, Purpose, Profits, and Play - and the philosophy behind building a culture people never want to leave.
Good franchises have customers. Great franchises have fans. This book is about making that leap - from running a business to building a movement.