Build A Franchise Culture
Worth STAYinG foR
Two Guys Without College Degrees Built a $3.7B Global Empire. Now They'll Show Your Franchisees How to Do the Same.
YOUR FRANCHISEES' BIGGEST PROBLEM ISN'T THE PLAYBOOK.
IT’s THE PEOPLE!
They invested their life savings. They're working 60-hour weeks. They followed every system you gave them.
So why do their best employees still walk out the door?
Chuck Runyon and Dave Mortensen didn't just build the world's largest fitness franchise—they created a culture so powerful that over 4,000 people voluntarily tattooed the logo on their bodies.
Not because they were employees.
Not because they were customers.
Because they became believers.
PEOPLE, PURPOSE, PROFITS, PLAY - PROVEN ACROSS A GLOBAL FRANCHISE NETWORK
THE KEYNOTE:
When Chuck and Dave take the stage, they don't deliver a typical keynote—they create an experience. In their high-energy, tag-team format, they share the unfiltered truth about what it took to build a global empire, keeping franchise owners engaged from the first minute to the last.
The mistakes they made, the partner they bought out because he prioritized extraction over legacy, and the exact moment they realized culture wasn't a department—it was the entire game.
Every story comes from the trenches, every framework is proven, and every strategy is something franchise owners can implement Monday morning.
WHAT YOUR FRANCHISEES WILL LEARN
How to Transform Employees Into Evangelists
Why the best cultures aren't built on perks or parties—they're built on respect, challenge, and meaning
The exact framework that turned disengaged workers into passionate advocates who never want to leave
How to make your franchisees feel like they're running a "Fanchise"—not just a franchise
The 4 Ps That Built a Global Empire
PEOPLE: How to build high-performance teams where leaders invest in people for the long term, not just quarterly targets
PURPOSE: How to connect work to emotional outcomes that matter beyond paychecks
PROFITS: How to balance short-term profitability with long-term growth (without sacrificing your soul)
PLAY: How to embrace authentic fun that creates genuine bonds and fuels innovation
How to Build a Tattoo-Worthy Brand
Why 4,000+ voluntary brand tattoos prove something Wall Street can't measure
The storytelling strategies that turn operational uniformity into emotional loyalty
How to create "ROEI" (Return on Emotional Investment) that multiplies your business valuation
Franchisee-Centric Strategies That Drive Real Results
The "empty chair" technique for making every decision with franchisees' interests at the center
How to reduce operational complexity while increasing franchisee focus and profitability
Why franchisee success always precedes shareholder success—and how to prove it
How to Scale Without Losing Your Soul
The conference strategies that transform attendees into true believers
How to balance franchisor growth with franchisee profitability in a private equity world
Why the most valuable metrics don't appear on a spreadsheet—and how to measure them anyway
